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Why S-Curves Are Probably the Most Important Concept in Entrepreneurship

The world of entrepreneurship is full of buzzwords. We all want to found the next disruptive game-changing hot startup, leveraging our first-mover advantage in deep tech by thinking outside the box, just before pivoting (in an agile way!) after our A/B tests showed concerns with our UX and product market Read more…

By Andreas Goeldi, 7 years ago September 20, 2018
Entrepreneurship

The Hardest Thing in Startup Strategy: Finding the Right Shiny Object for Each Audience

«How are you different?» — It’s probably the question startup founders hear most frequently. Customers, investors, employees, journalists – they all want to know why they should care about your startup in particular out of the countless other ones out there. Having a good answer to this fundamental question is Read more…

By Andreas Goeldi, 7 years ago August 21, 2018
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