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The Hardest Thing in Startup Strategy: Finding the Right Shiny Object for Each Audience

«How are you different?» — It’s probably the question startup founders hear most frequently. Customers, investors, employees, journalists – they all want to know why they should care about your startup in particular out of the countless other ones out there. Having a good answer to this fundamental question is Read more…

By Andreas Goeldi, 5 years ago August 21, 2018
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