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Out-Speeding Your Competition: What Startups Can Learn from a Legendary Fighter Pilot

One of the worst mistakes a startup can make, particularly at its earliest stage, is to obsess too much about competition. A lot of wise people, including Amazon founder Jeff Bezos, rightfully suggest that you should focus most of your energy on the customer and the problems you’re solving for Read more…

By Andreas Goeldi, 3 years ago August 30, 2018
Entrepreneurship

The Hardest Thing in Startup Strategy: Finding the Right Shiny Object for Each Audience

«How are you different?» — It’s probably the question startup founders hear most frequently. Customers, investors, employees, journalists – they all want to know why they should care about your startup in particular out of the countless other ones out there. Having a good answer to this fundamental question is Read more…

By Andreas Goeldi, 3 years ago August 21, 2018
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